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AMIDAH prides itself in being a cruelty-free brand, never using any animal products or by-products. AMIDAH pledges to donate 10% of each sale to animal charities (Vucjak Shelter, Buck Wild Rescue, & True Faithful Pet Rescue). 

AMIDAH is a brand of multifunctional handbags, inspired by minimalism, women, and English culture.

Founded in 2017 by British mother & daughter designers Lisa and Jordanna Cantor, AMIDAH sprang from the mother-daughter’s shared love for freedom, effortless beauty, and versatility. 

5-Way Bag: belt-bag, backpack, cross-body, shoulder & clutch.

100% Vegan. 100% fair trade. 100% unique.